OUR STORY
The most powerful things rarely need to announce themselves.
I spent a lifetime loving fragrance. It took courage to finally create my own.
How I got here
I’ve loved fragrance for as long as I can remember. Some of my earliest memories are tied to scent and the women in my life who wore it beautifully. My mother’s perfumes were part of her presence, elegant, memorable, and deeply comforting. Fragrance always felt like more than something you wear. It could hold emotion, identity, and memory all at once.
Over the years, fragrance became a quiet thread through every chapter of my life. My tastes changed and my collection evolved, but the fascination never left. I was drawn not only to scent itself, but to the ritual of it, the bottle on a vanity, the feeling it created, the way it could shift a mood or mark a moment without saying a word.
The idea for BOIS came at a time when I was reimagining my life and asking what I wanted to build next. I felt a strong pull toward something more creative, more personal, and more aligned with what I had always loved. I didn’t just want to admire beautiful things anymore. I wanted to create them.
The process was real and deliberate. Together with my perfumer, I traveled to San Francisco and spent a day smelling more than a hundred fragrances, labeling everything and searching for a feeling that didn’t yet exist in a bottle. Our first fragrance, SOMME, was inspired by my daughter Francesca, her world, her aesthetic, her presence. What came back was exactly what I had been looking for. It simply didn’t exist until I decided to make it.
What began as the dream of creating a fragrance soon became something larger: a creative house for scent, atmosphere, and thoughtful design. BOIS is where my lifelong love of fragrance meets a new chapter, one rooted in beauty, intention, and the courage to begin.
Why Bois.
BOIS is the French word for wood. I chose it because it sounded beautiful — old world, foreign, and quietly powerful. Something that needed no explanation but rewarded curiosity.
What I discovered in researching the name stayed with me. In 1926 master perfumer Ernest Beaux created Bois des Îles for Chanel — a women's fragrance built around woody, traditionally masculine notes. It was bold, unconventional, and far ahead of its time. Rather than asking whether wood belonged in a women's fragrance, they simply redefined what it could be.
That spirit felt exactly right for this house. BOIS has never been about following the obvious path. It lives at the intersection of masculine and feminine, old world and modern, familiar and unexpected. The name carries that history — and we carry it forward.
What we believe.
We believe fragrance is not an accessory. It is a presence — the detail people sense before you speak and remember after you leave.
We believe in complexity over simplicity, depth over trend, and taking the time to get something exactly right. Every decision we make — from the scent itself to the bottle it lives in — is made with intention. Nothing is accidental. Nothing is rushed.
We believe beauty belongs everywhere — on skin, in the home, and in the objects you choose to live with. Fragrance is more than something you wear. It is an invisible gesture, a quiet expression of taste, and a small gift offered to every room you enter and every person you stand beside.
BE THE FIRST TO KNOW